How does Plumline construct and reflect its intended audience?

Plumline draws its intended audience through the title ‘Plumline’ which is pun from the name of the school ‘Plumstead Manor’. So therefore the title could entice students but also adults such as teachers and parents/carers. Plumline also reflects its intended audience through the future image of the school building; which can convey readers that the school’s preparation and gives a positive vision of the school. The contrasting colours are used to differentiate between the different articles; so could perhaps act as a guide for different reader’s specifications.

The font used is Times New Roman which is formal to appeal to a wide range of people, adds consistency and appears quite serious. There are also additional fonts used such as Arial for headlines and fancy fonts for ‘Plumline’ imaginably to make it stand out, seem flowy and catchy. All of these individual elements have been used to create a sense of shared experience for the audience. Plumline is designed to appeal to different audiences and contains an article for different audiences, such as students, teachers and parents.

The newsletter is also colourful and various photos are used to attract the reader and display a shared experience and identity in the audience. The newsletter also features the school colours; red and green, which applies to students and can be used to be easily identified. The plumline is white on a red background and the green for the name of the school.